Image via Flickr Creative Commons, courtesy of David Rogers
We live in a brand new age for humans. Technology has fundamentally altered every aspect of our lives and offered writers countless opportunities and advantages. Yet, as the French philosopher Paul Virilio once said, “When you invent the ship, you also invent the shipwreck.”
Before we talk further, I want to be clear. Writers benefit greatly from being on-line and it is next to impossible to be successful without a solid on-line brand. Yet, one of the reasons I became a social media expert instead of pursuing fiction was I saw far too many gurus pushing tactics that required way too much devotion to being on-line.
Chasing trends and algorithmic alchemy requires a lot of energy better spent writing books. We actually don’t need to be on-line that much to have an amazing brand.
Yet, let’s be honest.
Many of us…
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