Breaking Facebook Dependence—How to Create an Enduring Author Brand

Kristen Lamb's Blog

Image via Drew Coffman courtesy of Flickr Creative Commons Image via Drew Coffman courtesy of Flickr Creative Commons

Friday I wrote a post Is Facebook Dying? What’s Killing It? to relay what I strongly will be the next evolution of the Digital Age, a Web 3.0 if you will. Judging from the early success of augmented reality games (referencing Pokemon Go), I think we can expect to see more games and more variations.

And this is not necessarily a bad thing.

FB has been like a spoiled child garnering all the attention for far too long. Perhaps that is at least in part responsible for all the poor behavior. Thus, the new ARGs really are like that younger sibling that comes along.

Suddenly FB is no longer an “only” child and is going to have to learn to share attention. Does it mean we will never again pay attention to FB? No. But it certainly won’t have the monopoly…

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