My goal for the past several years has been to guide authors in The Digital Age and teach how to create a strong author brand capable of driving book sales. Social media is important, but we all know it’s also cluttered with competition because there are few if any gatekeepers.
There are no threshold guardians approving who can and cannot have a Facebook page or even a blog. Granted, a social media platform is powerful, but a key component is time. On-line platforms rarely yield instant results and time is what will eventually give us advantage.
Traditional media outlets are a different story. Many people still watch the news, read the paper, listen to radio and pick up magazines. These forms of media are a highly valuable asset to any platform because the audience knows that not just anybody can gain…
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